Beacon Networks

Beacon Networks

Beacons emit short radio waves. Bluetooth enabled smartphones can receive data – text, audio and video that can be transmitted by beacons. Apple was the first major company that developed in 2013 a beacon technology based product. They named these ibeacons. The...
Connecting IOT Devices

Connecting IOT Devices

The numbers of connected devices is increasing every day. IOT (Internet of Things) devices are diverse. They are in the form of nano sensors measuring temperatures, humidity, chemical reactions, bio-sensors etc. Then there are sensors in autonomous cars, robots,...
Unsecured Loans

Unsecured Loans

According to the Global Consumer Credit Market 2016-2020 report the key players in the global consumer credit market are – BNP Paribas, Citigroup, HSBC, Industrial and Commercial Bank of China (ICBC) and JP Morgan Chase. The consumer credit market in the US alone has...
Talent Spotting

Talent Spotting

Football is one of the biggest and most popular sport in the world. Statistica has projected the total European Football market revenues to reach Euros 25 billion in 2016-17. In 2014-15 the total revenue from the sport was put at Euro 22.1 billion. Statistica figures...
Micro Influencer Marketing

Micro Influencer Marketing

Feature photo: https://allwebnmobile.com/social-media-networking/ Facebook leads with 1.79 billion monthly active users, Tencent owned Chinese platform Wechat has over 700 million monthly active users (MAU). Other popular social media sites include Instagram (500...
Leveraging Psychometrics In Sales

Leveraging Psychometrics In Sales

Image: Duke University – Psychology and neuroscience Those who have sold, advised or been part of deal making are familiar with uncertainty of outcome of a customer meeting. This is especially so when it is a first meeting and the deal being chased is large....

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