Micro Influencer Marketing

Micro Influencer Marketing

Feature photo: https://allwebnmobile.com/social-media-networking/ Facebook leads with 1.79 billion monthly active users, Tencent owned Chinese platform Wechat has over 700 million monthly active users (MAU). Other popular social media sites include Instagram (500...
Leveraging Psychometrics In Sales

Leveraging Psychometrics In Sales

Image: Duke University – Psychology and neuroscience Those who have sold, advised or been part of deal making are familiar with uncertainty of outcome of a customer meeting. This is especially so when it is a first meeting and the deal being chased is large....
Augmented Reality In Brand Development

Augmented Reality In Brand Development

Augmented reality (AR) solutions are disrupting advertisement, marketing and brand development. AR enhances the visual experience. It integrates graphics, images, videos and sound onto a 3D image of a product. It converts two dimensional images into a three D model....
Customer Acquisition App

Customer Acquisition App

Feature photo: IQ Workforce Artificial intelligence (AI) has been in the news for some time now. Commentators express concern that advancements in AI will make us humans redundant. Specter of jobless growth and large scale unemployment are frequently made. Claims of...

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